Retorik

Jeg kan varmt anbefale Steve's Primer of Practical Persuasion and Influence. Det er en lærebog i anvendt retorik, og den er virkelig anvendelig. Den er skrevet i et godt sprog, se selv. Den har været taget af nettet i længere tid, men nu er den tilbage. Det er godt. Læs den - det er et rigtigt værktøj.

Hvis du er videre interesseret, har Kelton Rhoads, Ph.D, lavet en side ved navn Working Psychology. Den giver ligeledes en god grundlæggende viden. Her er indledningen fra kapitlet Ethics:

"It's necessary to define ethical parameters whenever a person's ability to choose freely is curtailed. On the other hand, I'd argue that most of us wildly overestimate the amount of freedom we think we have.

Those who do not understand the power of social influence may live in the happy delusion of unlimited freedom, but the influence expert is aware that social influence is powerful enough to make certain actions and thoughts extremely likely on the part of the influence target.

I'd contend we only enjoy the limited amount of freedom that remains between the powerful influences that largely determine our everyday lives. Because we are not consciously aware of those influences, we perceive freedom."

Spændende, ik?