Malcolm Gladwell

Forfatteren og journalisten Malcolm Gladwell fortæller i dette spændende foredrag, fra det fremragende foredrags- og interviewsite ITConversations, om problemerne, der opstår, når folk bliver spurgt om deres mening.

Citat fra udsendelsens hjemmeside:

"Malcolm explores why we can't trust people's opinions -- because we don't have the language to express our feelings. His examples include the story of New Coke and how Coke's market research misled them, and the development of Herman-Miller's Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail."